Jigsaw Tails — Personalised Pet Puzzles

Privacy Policy

Last updated: 28 August 2026

Who we are

Jigsaw Tails is operated by Louise Bridgeman T/A Jigsaw Tails.

Contact us:
support@jigsawtails.co.uk

Business address:
Treetops
Common Road
SP5 2SU
United Kingdom

This Privacy Policy explains how we collect, use and protect your personal information when you use the Jigsaw Tails website.

Information we collect

Depending on how you use Jigsaw Tails, we may process the following information:

  • Pet photographs you upload
  • Your pet's name
  • Your email address, required for public artwork creation or supplied during checkout, and any email-verification information used for legacy or recovery access
  • Saved-creation information, including secure return-link records
  • Creative details you provide about where your pet is happiest, what they would be doing there, and the free-text change request you submit if you use your included customer-directed revision
  • Your creation session or order identifier
  • The initial artwork and any revised artwork generated for your creation, including the artwork you choose
  • Your chosen puzzle format (the current physical product is 500 pieces)
  • Payment and order-status information received from Stripe
  • Your optional advertising-consent preference and, after a confirmed commercial purchase, the order identifier, paid value and currency used for Google Ads conversion measurement
  • Shipping recipient name and delivery address
  • Whether you selected a gift card and the handwritten message you provide for it
  • Artwork-credit information
  • Order, production and fulfilment information

Payment is handled through Stripe Checkout. Jigsaw Tails does not handle full payment-card details directly. We receive the payment and order-status information needed to confirm and fulfil your order, and we store checkout contact and shipping information where it is needed for fulfilment and support.

How we use your information

We use your information to:

  • Create your personalised Jigsaw Tails artwork
  • Allow you to resume your creation session if you return to the site
  • Generate a watermarked preview of your initial artwork and, if you request your included revision, the revised artwork, so you can choose either version before ordering
  • Prepare your chosen artwork for puzzle production
  • Create and securely deliver a larger unwatermarked JPEG when you buy Digital Artwork
  • Fulfil and support your order
  • Send operational creation, artwork-ready and secure return emails to the address required for public artwork creation
  • Verify your email address and remember your verified-customer state where that existing recovery model is used
  • Send saved-creation links and purchase-confirmation emails, plus other transactional fulfilment emails
  • Process payments and confirm whether an order has been paid
  • Protect the website from automated abuse using bot-protection checks
  • Understand how visitors use the site through anonymous funnel analytics
  • Measure whether an advert led to a completed purchase, where you have accepted optional advertising measurement
  • Respond to your enquiries or support requests
  • Manage replacements or resolve problems with your order
  • Support potential future reorders where applicable
  • Maintain appropriate order and business records
  • Maintain site security and prevent misuse

We do not currently send marketing emails or newsletters.

Email during creation and saved creations

An email address is required before starting a public artwork creation. We use it for secure creation and artwork-ready return links and later order updates. This does not create an account or give marketing consent.

Where email verification is enabled for an existing recovery flow, we use your email address to send a six-digit verification code. The code expires after 15 minutes and is used to confirm that the email address belongs to you. We do not store the code in plain text.

A protected, creation-scoped browser authority lets you return to that creation on the authorised browser. It expires and is revocable, and is not sufficient to access another order. Existing verified customers continue to use their protected browser token, which helps us remember their verified-customer state for up to 30 days. The token itself is not included in the customer-facing status response. Stripe Checkout confirms the paid-order contact needed for purchase confirmation and fulfilment. No six-digit email verification is required before free artwork generation.

After your creation is saved, we send an operational email with a secure return link. We send a separate artwork-ready email when the initial artwork is available. Each link is available for 7 days and returns to that exact creation. Neither message is a payment confirmation or a guarantee that an order has been placed.

A creation email on an unpaid abandoned creation is removed when that creation reaches the abandoned-session retention cutoff. For a paid order, the Stripe Checkout email is retained only as the authoritative contact needed for purchase confirmation, digital delivery, fulfilment and legally required order records. A GDPR erasure request removes creation contacts and digital-access contacts; accounting records are retained only where legally necessary.

How your artwork is created — OpenAI

We use OpenAI technology to help create your personalised Jigsaw Tail. This means the pet photographs, questionnaire answers and any customer-directed revision request you provide are securely transmitted to OpenAI's API for processing as part of the artwork-generation process.

We do not make specific claims about OpenAI's data-retention or training practices, as these are subject to OpenAI's own terms and policies. We encourage you to review OpenAI's Privacy Policy if you would like to understand how they handle data submitted via their API.

Storage and security

Your original, unwatermarked artwork is stored privately and is not made publicly available. Customer-facing previews are watermarked copies; the clean production files are kept separately and are not accessible via normal customer-facing pages. Private storage identifiers are not exposed to the browser.

If you purchase Digital Artwork, we keep the downloadable JPEG in private storage and use payment- and customer-authorised access records to provide repeat downloads. We do not publish permanent public artwork URLs.

Uploaded reference photographs, artwork files, previews and production PDFs are stored in private storage for the purposes described in this policy. Production PDFs are created from the selected artwork for manufacturing and fulfilment; they are not provided as a standalone customer download. Temporary processing files are removed after processing.

We use reasonable technical measures to restrict access to your information. As with any online service, we cannot guarantee absolute security, but we take appropriate steps to protect the personal information we hold.

How long we keep your information

Abandoned creation sessions

If you begin a creation session but do not place an order, the creative data associated with your session (photographs, questionnaire information, revision request and generated artwork versions, where applicable) is generally retained for up to 30 days after your last activity and is then scheduled for automatic deletion.

Reference photographs — fulfilled orders

Pet photographs uploaded as part of a fulfilled order are retained for up to 30 days after fulfilment for production and support purposes, and are then scheduled for deletion.

Questionnaire and profile information — fulfilled orders

The creative questionnaire information and any customer-directed revision request you provide (pet name, favourite places, activities and requested change) are retained for up to 30 days after fulfilment and is then removed or anonymised.

Unselected artwork versions and previews — fulfilled orders

The initial or revised artwork version you saw but did not choose, along with its watermarked preview, are retained for up to 30 days after fulfilment and are then deleted.

Selected purchased artwork

The final artwork you selected and purchased may be retained privately for up to 24 months after fulfilment to support customer service and potentially make future reorders easier. This artwork is not supplied as a standalone digital download as part of the puzzle purchase.

Production files

Production files used to manufacture your puzzle may be retained for up to 12 months after fulfilment for production and replacement purposes, and are then deleted.

Anonymous analytics

Anonymous analytics sessions and events are retained for up to 90 days and are then scheduled for deletion. This retention period applies to the anonymous analytics data described below, not to order records.

Verification and saved-creation records

Verification codes expire after 15 minutes. Expired code records are removed during scheduled cleanup, normally after an additional period of about 24 hours. Verified customer tokens expire after 30 days. Saved-creation return links are available for 7 days, and expired link records are removed after a 24-hour grace period.

Order and accounting records

Minimal order and business records — such as your order identifier, order date, puzzle size chosen and transaction information — may need to be retained for longer where required for legal, accounting, tax, dispute or business-record purposes. The retention of these records does not involve retaining your photographs or questionnaire content.

Sharing your information

We share your information only where necessary to provide the Jigsaw Tails service. At present this includes:

  • OpenAI — your pet photographs and creative details are sent to OpenAI's API to generate your personalised artwork
  • Stripe — payment and checkout processing, including the payment and order-status information needed to confirm your order
  • Resend — delivery of verification, saved-creation and other transactional emails on our behalf
  • Cloudflare Turnstile — verification of bot-protection challenges used to protect the website and prevent automated abuse
  • Google Ads — optional advertising and purchase-conversion measurement, only after you accept optional advertising technology. A confirmed conversion includes the paid value, GBP currency and a unique order identifier; it does not include your uploaded photographs or questionnaire answers
  • Production and fulfilment suppliers — relevant order information, including the selected artwork, puzzle size, production artwork or PDF, shipping recipient and delivery address, and gift-card details where needed to make and deliver your personalised order
  • Our hosting, database and storage providers — who store your data on our behalf under appropriate data-processing arrangements

We do not sell your personal information to third parties.

Your rights

Depending on your circumstances and applicable law, you may have rights over your personal information, including:

  • Access — the right to request a copy of the information we hold about you
  • Correction — the right to ask us to correct inaccurate information
  • Deletion — the right to ask us to delete your personal information
  • Restriction — the right to ask us to restrict how we use your information
  • Objection — the right to object to certain uses of your information
  • Data portability — the right, in some circumstances, to receive your information in a portable format

Not every right applies in every situation. To exercise a right, or to ask a question about your personal information, please contact us at support@jigsawtails.co.uk. We may need to verify your identity or order details before we can fulfil a request.

If an erasure request is accepted, we delete or remove the creative data and stored files covered by the request, including reference photographs, artwork, production files and handwritten gift-card messages where applicable. Minimal order, payment, accounting and erasure-audit records may remain where needed for legal, accounting, security or business-record purposes.

Cookies and browser storage

We use cookies and limited browser storage for verified-customer state, creation and checkout restoration, customer preferences and anonymous analytics. We also offer optional Google Ads purchase-conversion measurement. Google advertising storage, advertising user-data use and advertising personalisation are denied by default and are not granted unless you explicitly accept them.

The site may use:

  • A secure browser cookie to remember verified-customer state for up to 30 days
  • A first-party analytics session cookie and an opt-out preference cookie
  • A first-party optional-advertising preference cookie, retained for up to 180 days, recording whether you accepted or declined Google Ads measurement
  • Local storage to remember your current order or creation identifier and your pet's name so you can resume your progress
  • Session storage for temporary checkout-return, artwork-refinement and preference information

Our first-party analytics uses an anonymous session identifier, the page where you arrived, referrer information and UTM/source information, together with allowlisted funnel events. It is used to understand how the site is used, not for advertising. The analytics opt-out preference stops future anonymous analytics from that browser; it does not claim to remove data already received.

If you accept optional advertising measurement, the Google tag may use advertising storage and receive one purchase-conversion event after our server has confirmed a successful, reconciled commercial order. The event uses the actual paid value, GBP currency and the unique order identifier to prevent duplicate counting. Page visits, checkout starts, unpaid orders, internal tests, complimentary creator orders and samples are not purchase conversions. You can review or change your choice at any time using the “Cookie choices” control shown on the site.

Anonymous analytics is kept separate from order lifecycle records. The anonymous analytics session identifier is held in memory by the page and is not stored in localStorage. We do not use browser storage for uploaded photographs or questionnaire answers.

Photo fingerprints

To help recognise when the same uploaded photograph is used again for restoration and abuse-protection purposes, we create a one-way fingerprint from the normalised image. The fingerprint is not the photograph, cannot be used to recreate it, is not returned to your browser and is not used in anonymous analytics.

Data protection questions or complaints

If you have a question or complaint about how we use your personal information, please contact us at support@jigsawtails.co.uk. We will acknowledge a data-protection complaint within 30 days and respond without undue delay.

If you are based in the United Kingdom and remain unhappy after contacting us, you may have the right to complain to the UK Information Commissioner's Office (ICO). More information is available at ico.org.uk.

Changes to this policy

This Privacy Policy may be updated as Jigsaw Tails evolves, including when the way we process payments, fulfil orders, send transactional emails or use analytics changes. We will update the “Last updated” date at the top of this page when changes are made. We encourage you to review this page periodically.